Rajiv Beri to head Bloomsbury India

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Bloomsbury Publishing today announced that it is setting up a new business in India.

Bloomsbury has already been operating in India for 25 years with a long standing marketing and distribution partnership with Penguin. In a statement released today, the company put out this release.

The Group now plans to grow its presence in India by setting up a wholly owned business. This is in line with its strategy to globalise and further diversify, and follows the success of the recent licensing deal for the Wisden brand in India.

Bloomsbury will focus in India on exploiting the exciting growth opportunities the country offers, leveraging the strength of the Group’s large range, and also developing Indian authorship and publishing programmes. The timing is good with the Indian retail chain footprint increasing rapidly, growth of on-line retailers and the country’s significant future ebook readership.

The Indian company will be led by Rajiv Beri, a highly-regarded publishing professional who has been Managing Director of Macmillan’s Indian operations for over 15 years. The company will be based in Delhi and is expected to be operational by May 2012.

Says Nigel Newton, CEO, Bloomsbury: “We are hugely enthusiastic about this new venture and are looking forward to building our presence in this growing market.”

 

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