Bar culture is culture. The bartenders are the artists, the menus are the setlists, and every great bar city has a sound of its own.

The Shift is where all of it lives. We bring a whole city's drinking culture to India for a night. We hide bars where you'd never look. We put the country's best bartenders on stage and let them play their greatest hits. Secret Shifts, city editions, Shifts on the road: one platform, one obsession.